The QR-code is an easy, accessible way to lead endusers to a specific webpage, which is linked to the code that is scanned. 

In the USA and Asia QR-codes are being used virtually everywhere to pay for products with your phone. In Europe, the QR-code is still gaining terrain but is mainly used as a gimmick in promotion material to lead a person to a specific website. qrite takes this concept to the next level and uses QR-codes to easily collect feedback and personalise surveys.